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“The fewer hoops the person has to jump by way of, the extra probably they are to complete the sale.” Gen Zers are an increasingly important shopper section as their spending power has steadily increased over the past decade. Singapore’s median graduate wage was 4,200 Singapore dollars ($3,181) in 2022, up from S$3,700 in 2020, in accordance with Meta’s digital consumer report. The National Retail Federation expects vacation shoppers to spend extra this yr than final year.