The digital economy noticed large progress in Southeast Asia last year, driven by the rise of e-commerce, based on a current report by e-commerce platform Lazada. “Consumer behaviour is evolving at a frightening pace and the only largest problem for retailers is to fulfill, if not exceed, customers’ expectations,” stated Retail Economics boss Richard Lim. A separate piece of analysis by Retail Economics, on behalf of expertise agency O2, discovered that almost half of shoppers really feel that the pandemic could have a everlasting effect on the means in which they shop. The coronavirus lockdown which started in March saw an enormous bounce in demand for online grocery deliveries as individuals sought to minimise trips to supermarkets.
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